Books Archives - CIPM Nigeria

Feeding on God’s Word

wisdom ezekiel — Thu, 06 Nov 2025 10:23:43 +0000

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Navigating Corporate Politics

wisdom ezekiel — Thu, 06 Nov 2025 10:20:34 +0000

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The Fearless HR Professional

wisdom ezekiel — Thu, 06 Nov 2025 10:13:12 +0000

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The Sincere Milk (An Inspiration of Christian Living)

wisdom ezekiel — Thu, 06 Nov 2025 10:08:07 +0000

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Olufumilayo (My Story)

wisdom ezekiel — Thu, 06 Nov 2025 10:04:09 +0000

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The Deviant’s Advantage: How Fringe Ideas Create Mass Markets

wisdom ezekiel — Fri, 29 Jul 2022 12:42:39 +0000

Author:

RYAN MATHEWS & WATTS WACKER

Don’t consider yourself deviant? Well, that just may be a career breaker. Odds are the idea or product that will transform your business or industry tomorrow is out there right now, hiding in the shadows of the Fringe, raw, messy, untamed, and just waiting to be exploited. Trapping, taming, and marketing it is the key to burying your competition and staying ahead of your market. Deviance is nothing more than a marked separation from the norm and is the source of innovation, the kind of breakthrough thinking that creates new markets and tumbles traditional ones. The positive deviation is an inexhaustible font of new ideas, products, and services. It’s the source of all creative thinking and dynamic new market development and ultimately the basis of all incremental profit. The Deviant’s Advantage describes how deviance proceeds along a traceable trajectory from the Fringe, where it originates but has zero commercial potential; to the Edge, where word of mouth creates a limited audience; to the Realm of the Cool, where the buzz and market momentum really start to build; to the Next Big Thing, where demand is honed and intensifies; finally landing at Social Convention, the heart of the mass market. Ryan Mathews and Watts Wacker, two of America’s most respected futurists, trace the “Path of the Devox” (the voice, spirit, or incarnation of deviant ideas, products, and individuals), using it as a way to explain how and why:

* Christian fundamentalism morphed from college Bible studies to Republican party king-making

* Reebok cares more about what’s on the feet of kids in Detroit and Philadelphia than what the so-hip-it-hurts set is wearing in New York or on Rodeo Drive

* Napster exploded from an idea germinating inside a sixteen-year-old to a movement with 60 million subscribers that very nearly destroyed the music industry

* Hugh Hefner went from America’s most public pornographer to a cultural icon with decidedly Puritan sensibilities

Mathews and Wacker also look at what happens to formerly deviant products and ideas after they are replaced by the next wave from the Fringe—how they morph into Cliché (where their commercial potential may actually increase), become Icons or even Archetypes, or fade into Oblivion, and how you can profitably manage even a fading concept. Looking for the next big idea for your business? Then it’s past time to quit staring at the Social Convention for inspiration and start scouring the Fringes of society. Tomorrow’s breakthrough concept is lurking out there right now, in the mind of a deviant individual. Your choice is simple: find it and exploit it, or be buried by those who do.

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Great by Choice: Uncertainty, Chaos, and Luck–Why Some Thrive Despite Them All

wisdom ezekiel — Fri, 29 Jul 2022 12:38:36 +0000

Author:

JIM COLLINS, MORTEN T. HANSEN

Ten years after the worldwide bestseller Good to Great, Jim Collins returns with another groundbreaking work, this time to ask: why do some companies thrive uncertainty, even chaos, and others do not? Based on nine years of research, buttressed by rigorous analysis and infused with engaging stories, Collins and his colleague Morten Hansen enumerate the principles for building a truly great enterprise in unpredictable, tumultuous, and fast-moving times. This book is classic Collins: contrarian, data-driven, and uplifting.

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Screw Business As Usual: Turning Capitalism into a Force for Good

wisdom ezekiel — Fri, 29 Jul 2022 12:35:39 +0000

Author:

RICHARD BRANSON

Richard Branson, one of the world’s most famous and admired business leaders, argues that it’s time to turn capitalism upside down—to shift our values from an exclusive focus on profit to also caring for people, communities, and the planet. As he writes, “My message is a simple one: business as usual isn’t working. In fact, it’s ‘business as usual that’s wrecking our planet. Resources are being used up; the air, the sea, the land—are all heavily polluted. The poor are getting poorer. Many are dying of starvation or because they can’t afford a dollar a day for life-saving medicine . Prophesying doom and gloom is simply not my style. . . I think business can help fix things and create a more prosperous world for everyone. I happen to believe in business because I believe that business can be a force for good. By that, I mean doing good is good for business.”. Screw Business as Usual shows how easy it is for both businesses and individuals to embark on a whole new way of doing things, solving major problems, and turning our work into something we both love and are proud of.

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The Kids are Alright: How the Gamer Generation is Changing the Workplace

wisdom ezekiel — Fri, 29 Jul 2022 12:33:17 +0000

Author:

Think video games are kids’ stuff? Think again. According to authors John C. Beck and Mitchell Wade, all those hours immersed in game culture have created masses of employees with unique attributes. This new generation that’s ninety-million strong has an amazing ability to multitask, solve problems creatively, and bring unexpected leadership to the table. But to tap these skills, we need to understand and appreciate the different ways gamers think and behave. The Kids Are Alright dispels common myths about gamers and reveals them as committed, team-oriented people who play to win.

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The Bonds of Debt: Borrowing Against the Common Good

wisdom ezekiel — Fri, 29 Jul 2022 12:31:25 +0000

Author:

RICHARD DIENST

The credit crisis has pushed the whole world so far into the red that the gigantic sums involved defy understanding. On a human level, what does such an enormous degree of debt and insolvency mean? In this timely book, cultural critic Richard Dienst considers the financial crisis, global poverty, media politics, and radical theory to parse the various implications of a world where man is born free but everywhere is in debt. Written with humor and verve, Bonds of Debt ranges across subjects—such as Obama&rsquo’s national security strategy, the architecture of Prada stores, press photos of Bono, and a fairy tale told by Karl Marx—to capture a modern condition founded on fiscal imprudence. Moving beyond the dominant pieties and widespread anxieties surrounding the topic, Dienst re-conceives the world’s massive financial obligations as a social, economic, and political bond, where the crushing weight of objectified wealth comes face to face with new demands for equality and solidarity. For this inspired analysis, we are indebted to him.

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