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STRATEGIC COMMUNICATION FOR PEOPLE MANAGERS

April 23, 2024

April 25, 2024

LAGOS (CIPM HOUSE, ALAUSA IKEJA) HYBRID

Members:

₦120000

Non-Members

₦150000

MODULES:

  • Communication explained
  • Strategic communication defined
  • Frameworks for communication strategy (Workshop)
  • Aligning Organisations Vision, Mission, Goals and Objectives as a major component of communication strategy
  • Processes in developing communication strategy document
  • Best Practices in communication strategy.
  • Legal Frameworks in communication strategy
  • Communication strategy for a highly geographically dispersed workforce

 

  • Evidence-based Communication Strategy
  • Qualitative communication (interviews, focus groups, observation etc)
  • Quantitative communication (survey, polls etc)
  • KPI as evidence-based communication strategy
  • Securing Management Support for communication Strategies
  • Identifying internal powerful stakeholders
  • Managing communication & the board dynamics
  • Speaking the language of the board
  • Strategic Communication in Crisis
  • Emotional and social intelligence in communication
  • Calming the storm – Good way to deliver bad news
  • Communicating for business stability

 

 

  • Strategic Communication Styles and best method to adopt
  • Vertical strategic communication
  • Horizontal strategic communication
  • Lateral Strategic Communication

 

 

  • Contemporary issues in Strategic Communication
  • Managing Communication & Brand perception
  • Managing social media & Keypad warriors
  • Managing grape vines
  • Eliminating Ambiguity and litigations in communication
  • Diversity & inclusiveness in Communication (consider the various dimensions of diversity and inclusiveness)

 

  • M&E in Strategic Communication Strategy
  • Measuring effectiveness of Communication
  • Evaluation of impact assessment
  • Communicating to seek compliance (Employer, Manager, Employee PoV)

Share Programme:

International Delegates

CIPM Members
$300

CIPM Non-Members
$500

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