STRATEGIC COMMUNICATION FOR PEOPLE MANAGERS

MODULES:

• Communication explained
• Strategic communication defined
• Frameworks for communication strategy (Workshop)
• Aligning Organisations Vision, Mission, Goals and Objectives as a major component of communication strategy
• Processes in developing communication strategy document
• Best Practices in communication strategy.
• Legal Frameworks in communication strategy
• Communication strategy for a highly geographically dispersed workforce

 

• Evidence-based Communication Strategy
• Qualitative communication (interviews, focus groups, observation etc)
• Quantitative communication (survey, polls etc)
• KPI as evidence-based communication strategy
• Securing Management Support for communication Strategies
• Identifying internal powerful stakeholders
• Managing communication & the board dynamics
• Speaking the language of the board
• Strategic Communication in Crisis
• Emotional and social intelligence in communication
• Calming the storm – Good way to deliver bad news
• Communicating for business stability

 

 

• Strategic Communication Styles and best method to adopt
• Vertical strategic communication
• Horizontal strategic communication
• Lateral Strategic Communication

 

 

• Contemporary issues in Strategic Communication
• Managing Communication & Brand perception
• Managing social media & Keypad warriors
• Managing grape vines
• Eliminating Ambiguity and litigations in communication
• Diversity & inclusiveness in Communication (consider the various dimensions of diversity and inclusiveness)

 

• M&E in Strategic Communication Strategy
• Measuring effectiveness of Communication
• Evaluation of impact assessment
• Communicating to seek compliance (Employer, Manager, Employee PoV)