NAVIGATING AND OPTIMISING THE NETWORK PLATFORM IN INTERNATIONAL CONFERENCES FOR BUSINESS GROWTH

Navigating and Optimising Networking at International Conferences for Business Growth

In an increasingly interconnected world, business success hinges on our ability to collaborate and innovate across borders. International conferences serve as invaluable platforms for expanding networks, gaining new insights, and driving organisational growth. Attending such events is not merely an exercise in information gathering—it is a strategic imperative.

A 2023 study by Forbes revealed that over 85% of senior business leaders believe face-to-face networking at conferences has generated meaningful business opportunities that digital platforms alone could not achieve. Similarly, research from Harvard Business Review found that companies with robust global networks are 60% more likely to experience significant revenue growth compared to those with a limited reach. These insights underscore the importance of actively engaging in international forums to access untapped markets, foster partnerships, and drive innovation.

Networking: Beyond Business Card Exchanges

Networking is more than just exchanging business cards; it is about cultivating meaningful relationships that yield mutual benefits. To maximise the value of networking, professionals must be intentional in their approach, integrating these connections into long-term business strategies.

The 56th International Conference and Exhibition (ICE 2024), taking place from October 14–17, 2024, at the Chida Event Centre in Abuja, presents a prime opportunity to engage with thought leaders, policymakers, and HR professionals from across the globe. As Africa’s largest human resource event, this year’s theme—Managing People and Businesses for Resilience—is particularly relevant in today’s volatile business landscape. The ability to adapt and thrive is critical, and ICE 2024 will provide deep insights into building resilient organisations capable of navigating economic fluctuations and technological disruptions.

Strategies for Maximising Your ICE 2024 Experience

To fully capitalise on the opportunities presented by ICE 2024, it is essential to approach the conference with intentionality. Here are key strategies to optimise your experience:

1. Set Clear Goals – Define what you aim to achieve by attending. Whether it is forming new partnerships, gaining industry insights, or exploring investment opportunities, having a clear purpose will guide your engagement.
2. Research and Plan Strategically – Familiarise yourself with the speakers, panel discussions, and key sessions beforehand. Align your schedule to maximise attendance at high-impact sessions.
3. Leverage Social Media – Engage with ICE 2024’s digital platforms before, during, and after the conference. Following key speakers and using event hashtags can enhance visibility and facilitate connections.
4. Prepare Business Cards and an Elevator Pitch – Have a succinct, compelling introduction that communicates who you are, what you do, and how you add value.
5. Engage in Meaningful Conversations – Approach networking with curiosity and authenticity. Rather than focusing solely on what you can gain, aim to contribute insights and establish genuine connections.
6. Follow Up Intentionally – After the event, send personalised follow-up messages referencing specific discussions to reinforce relationships and explore potential collaborations.

The Power of a Strong Elevator Pitch

As a Toastmaster would affirm, being prepared with an elevator pitch is crucial. Imagine meeting a keynote speaker in passing—how can you capture their attention in less than a minute? Here’s how:

• Start with an Impactful Opening Statement – A compelling introduction or a well-placed compliment can create an instant connection.
• Show You’ve Done Your Homework – Mention specific insights from the speaker’s session to demonstrate genuine interest.
• Ask Open-Ended Questions – Encourage a two-way conversation by seeking their perspectives or advice.
• Be Enthusiastic and Authentic – Passion and authenticity build credibility and make interactions memorable.
• Plan for Follow-Up – Politely request contact details and express interest in continuing the conversation post-event.

Breaking the Ice and Fostering Engaging Conversations

Networking success often begins with breaking the ice effectively. Consider these approaches:

• Give Thoughtful Compliments – A well-placed remark such as, “Your session on talent management was incredibly insightful—how do you foresee these strategies evolving over the next five years?” can spark a meaningful discussion.
• Demonstrate Confidence and Active Listening – Engage with eye contact, ask insightful follow-up questions, and show genuine enthusiasm.
• Maintain an Open and Approachable Demeanor – Confidence, authenticity, and preparedness will set the stage for productive interactions.

Leveraging Social Media for Networking Success

ICE 2024 will be technology-driven, making digital engagement essential. Consider these key strategies:

• Stay Active on LinkedIn – Many conference attendees use LinkedIn for professional networking. Ensure your profile is up-to-date and engage with posts and discussions before, during, and after the event.
• Utilise QR Codes and Digital Tools – Download speaker profiles, event schedules, and relevant resources to stay informed and prepared.
• Post and Engage in Real-Time – Share insights, tag speakers, and use conference hashtags to increase visibility and enhance engagement.

Effective Follow-Up Strategies

Your networking efforts should not end when the conference concludes. Follow these steps to maintain and strengthen connections:

1. Send a Personalised Follow-Up Message – Within 24–48 hours, express gratitude for the conversation and reference specific points discussed.
2. Connect on LinkedIn – Reinforce professional relationships by engaging with their content and staying in touch.
3. Schedule a Follow-Up Meeting – Where relevant, propose a virtual or in-person meeting to explore collaboration opportunities.
4. Share Valuable Resources – Offer insights or articles related to their interests to keep the conversation going.

Conclusion

The ability to build and leverage strong networks is a defining factor in professional and business success. As LinkedIn co-founder Reid Hoffman aptly said, “No matter how brilliant your mind or strategy, if you’re playing a solo game, you’ll always lose out to a team.” ICE 2024 is more than just a conference—it is a gateway to forming global partnerships, driving innovation, and positioning your business for long-term success.

Approach this event with purpose, preparation, and proactivity, and you will unlock opportunities that extend far beyond the conference walls. By mastering the art of networking and strategic engagement, you can transform connections into tangible business growth.

This thought leadership piece is adapted from an edition of the ‘CIPM and YOU’ webinar and reflects the opinions shared by the panellists during the session.